The Gongwer Blog

Candidates Got Creative As COVID Wrecked Campaign Handbook

By Alethia Kasben
Managing Editor
Posted: July 29, 2020 11:50 AM

Some Michigan House candidates used social media to hold unique digital events in the early days of the COVID-19 outbreak, when prospective lawmakers were mostly forced to stay inside and halt traditional in-person events that fuel campaigns.

Two candidates, Democrat Brendan Johnson in the 45th House District and Ranjeev Puri in the 21st House District, used Facebook live videos to cook with viewers or do yoga. Both said while the videos allowed them to connect with voters, they also provided a way for people to think about something other than the pandemic, particularly back in the early days when it was all people were seeing and talking about.

While Mr. Johnson and Mr. Puri are seeking seats in former COVID hot spots, and still running digital operations, some outstate areas have seen more door knocking and moves back to some sort of normal life.

Mr. Johnson posted multiple "Bites with Brendan" videos where he cooked a recipe along with an audience to ask him questions about the campaign or current events.

"It has been a useful tool to cut through the noise of the pandemic," Mr. Johnson, who had even more challenges during the pandemic because he and members of his team had COVID-19.

Let's make a quiche!

Posted by Brendan Johnson for State Representative on Sunday, May 10, 2020

For Mr. Puri, he said his campaign did virtual book clubs, origami events and posted a virtual yoga class.

"At the end of the day, COVID was top of mind for many months," Mr. Puri said. "We are least wanted to give people reprieve of just worrying about COVID."

Posted by Vote Ranjeev for Rep on Tuesday, April 7, 2020

Mr. Puri is a primary in the 21st House District going up against Ethan Petzold. Mr. Johnson is going up against Barb Anness in the 45th House District.

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